Sugarpova is a premium candy line that reflects the fun, fashionable, sweet side of international tennis sensation Maria Sharapova. Maria has created her own candy business to offer an accessible bit of luxury, interpreting classic candies in her own signature style. A long time candy lover with a surprising sweet tooth, Maria is bringing a new level of quality to the candy category through fun, unexpected types and shapes – with playful names to match. Wrapped up in a beautiful package, it’s both style and substance, just like founder Maria Sharapova.
A portion of sales from the Sugarpova collection will be donated to the Maria Sharapova Foundation, furthering her ongoing dedication to a charitable
cause close to her heart.
I’ve always had a sweet tooth. And I am not exaggerating one bit. My earliest memory of candy is being a little girl back in Russia and asking my parents for a lollipop after a good practice on the tennis court. It was that little treat I looked forward to. And here I am many years later hoping to get a sweet treat after a good practice.
So when the name Sugarpova came about and I put the two together, I realized how much fun this could be. I have been a part of many projects, collections, collaborations, shoots, but at the end of the day I was always just that… a little part of it. So I put my thinking hat on and realized I wanted to start something on my own. Something that could bring the fun and passion of gummy candies to life and can be my own little project from start to finish.
After 18 months of endless brainstorming, adult-like decision making, budget hair-pulling, a little bit of this and a little bit of that, it’s finally here! I hope you enjoy the candy as much as I have enjoyed starting this adventure.
Here are some of the photos I took along the way…